What is CRM

The acronym CRM means Customer Relationship Manager. CRM software is a technological tool that facilitates and improves the relation of an enterprise with its clients. This system allows you to obtain valuable data, like the preferences or needs of your business' target audience. In this way, companies can make more effective marketing campaigns and increase loyalty with their customers. If you want to know more about what CRM is, keep reading.

Discover what CRM is and its main advantages

Each CRM software has its particularities, although they all share some characteristics and common benefits to improve and promote the growth of your business. Some of the main features of a tool for customer management are:

  • Update and unify data from customers: history, personal info, demographics, sales data, etc.

  • Segment the data by different variables: age, gender, geographic location, etc.

  • Recognise and unify metrics to facilitate the commercial possibilities of each customer.

  • Perform cross sales.

  • Predict the entrance and exit of money, or cash flow.

  • Plan the management of the work of all the members of the company through reports.

  • Improve and streamline work processes by detecting where the strengths and weaknesses of the business reside.

  • Optimise the planning of all areas of the company.

Thanks to this solution you will know the needs and preferences of your target audience, and you can offer them specific products and personalised offers. In this way, you will keep your customers loyal and increase the number of direct and indirect sales.

What is the best CRM for your company?

Now that you know what CRM is, you just have to find out which is the most appropriate for the management of your company's customers. With our free comparison service you will find the program that best suits your business with a 100% neutral and free comparison. Answer the questions on this page and you will get a personalised comparison in just two minutes. Find out now!


What is ERP

The acronym ERP means Enterprise Resource Planning, which is the same as business resource planning. ERP software is a great business management tool, which has a single database that centralises all the information. With an ERP, companies can manage all the operational processes in a single management program. These systems usually have different modules that cover the different areas of business organisations. The vast majority covers areas such as customer and supplier accounting, expense control or inventory management. Do you want to know more about what an ERP is and does? Read on!

Discover what an ERP is and the benefits it can bring to your business

Management systems are an essential tool for the growth and good functioning of any company. These programs integrate all the data of the company into a single platform, which facilitates decision making and optimises all processes. An ERP offers the following features that will be very useful for your business:

  • Get the information that will enable you to have a global view of the evolution of the company.

  • Simplify decision making by having all the necessary data.

  • Manage material and personal resources optimally.

  • Plan upcoming actions and projects to be carried out in the company.

  • Increase the competitiveness and profitability of the business.

  • Organise the work of employees to improve their performance.

  • Offer a higher quality customer service.

  • Calculate budget to reduce costs and increase profits.

  • Coordinate with precision the objectives and actions of the different departments.

  • Improve internal communication among the members of the company.

Modules to integrate with a management system

An ERP can include a wide variety of modules, depending on the specific needs of each company and its sector.  The integration of extensions is essential so that your software can adapt to the changes that occur in your business. Some of the main modules to integrate with an ERP are:

  • Production and inventory: Essential to control stock levels and plan orders to suppliers.

  • Accounting: Allows you to manage the administration and the financial activity of the business.

  • Human resources: Essential to manage the personnel of the company.

  • CRM (Customer Relationship Management): It allows you to manage the relationship with customers, attract potential customers and carry out loyalty campaigns.

  • Sales: Indicated to track the sales cycle and the sales department.

  • Project Management: Ideal for managing company projects.

  • Ecommerce: To manage an online business and sell through a web page.  

Do you want to find out what the best ERP for your company is?

Now that you know what an ERP is, if you want to find out 100% free what system best suits your company's requirements, use the SoftDoit comparison service. Answer the questions on the form and you will receive a personalised and neutral ranking with the most suitable solutions to manage your business. Give it a try!


What is WMS

The acronym WMS means Warehouse Management Software. This type of software allows the centralised management of logistics tasks such as inventory tracking and available stocks. These systems provide the necessary information to more efficiently handle the movement of products from the company's warehouse. If you want to know more about what WMS is and the benefits it can bring to your business, read on!

Discover what WMS is and what its main features are

A warehouse management system is used to locate the products available in the warehouse, and to control the movements of operators and machines. Likewise, this program has other utilities such as:

  • Control product entry orders in the warehouse.

  • Optimise the management of personnel and the resources used.

  • Track stock levels and inventory status.

  • Generate delivery notes and labels for each of the products.

  • Integrate Cross-docking mechanisms if the articles are not stored.

  • Manage files with detailed information of each product.

  • Reduce handling and machinery costs.

  • Facilitate the traceability of batches of articles throughout all its phases.

How to choose the best WMS for your company?

Now you know what an WMS is, however, there is a wide variety of IT solutions of this type on the market. If you want to find out for free what warehouse management software is best suited to your business characteristics, use the SoftDoit comparison service. Fill in the form on this page and you will get a personalised ranking with the most indicated solutions to manage the logistics processes of your company. Don't forget that our services are completely free and neutral!

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